The Advertising Course provides the knowledge you need to make smart advertising decisions. Many small business owners just throw money at an advertising budget and expect customers to magically appear. Sadly, this method usually just leaves them frustrated and broke. In order for an advertising campaign to work it must reach the people your small business needs it to reach ... your potential customers.

Once enrolled, the course will be emailed to you so you may work at your own pace. You will also receive a link for the online test to be taken when you have completed the course material. Upon passing the test you will receive a Certificate of Completion and the course credit will be added to your student record.

• Setting an Advertising Budget - Determing, based upon your current and desired sales, what your advertising budget should be.
• Determing your Demographic - Advertising is pointless if your potential customers never see it.
• Print Advertising - Everything you ever wanted to know about advertising in magazines, newspapers, etc.
• Radio Advertising - Educate yourself on Radio ads before the salesperson knocks on your door.
• Internet Advertising - Internet Advertising does work if you approach it logically.
• Direct Mail Marketing - One of the best methods of reaching out and touching both existing and potential customers is through the US Post Office
• Choosing the Right Medium - With so much to choose from, how do you choose the advertising medium that is best for your small business.
• Gaging the effectiveness of your Advertising - The key to successful marketing is to watch for results and adjust your advertising appropriately.